Second only to oil, coffee is the most valuable legally traded commodity in the world. We love it, we rely on it, and we drink it in massive quantities. It is estimated that 2.25 billion cups of coffee are consumed each day worldwide. New Yorkers are said to drink 7 times the amount of any other U.S. city. Coffee is a daily ritual in the lives of millions of humans around the globe.
Coffee’s beginnings are enveloped in mystery and lore. There is a popular Ethiopian legend wherein coffee is discovered by a goat herder named Kaldi, who found his goats frolicking and full of energy after eating the red fruit of the coffee shrub. Kaldi tried the fruit for himself and had a similar reaction. After witnessing their strange behavior, a monk took some of the fruit back to his fellow monks; they too spent the night awake and alert. Of course, they would have been reacting to coffee’s high dose of caffeine.
Your first cup of coffee is always better a little later. The best time to drink coffee? Between 9:30 and 11:30 in the morning.
“ I love it when the coffee kicks in and I realize what an adorable badass I'm going to be today. ”
“Why, this Satan’s drink is so delicious it would be a pity to let the infidels have exclusive use of it. We shall fool Satan by baptizing it and making it a truly Christian beverage.” — Pope Clement VII, papacy from 1592-1605
World Coffee Events (WCE) is the premier producer of events for the coffee community Worldwide. Our mission is to develop events that engage the specialty coffee community and promote coffee excellence.
The World Barista Championship is the preeminent international coffee competition produced annually by World Coffee Events (WCE).
The World Latte Art Championship highlights artistic expression in a competition platform that challenges the barista in an on-demand performance.
The World Cup Tasters Championship awards the professional cupper who demonstrates speed, skill, and accuracy in the taste differences in coffees.
This event debuted 2013 in Nice, France. In this 3-stage event, competitors are evaluated on the ultimate cup quality of coffees roasted.
The World Brewers Cup competition highlights the craft of filter coffee brewing by hand, promoting manual coffee brewing and service excellence.